Earlier work demonstrating strategic thinking
and conceptual development
Welcome to
my Archives
KitKat
Category : Real Brands, Fictional Ads
Role : Creative Director / Designer
Client : KitKat 2016
For this conceptual ad campaign,
I developed the slogan “Whenever, However,” capturing the playful and versatile nature of enjoying KitKat. The ads would feature visuals that amplify the slogan’s message, emphasizing how KitKat can be enjoyed in any situation, at any time, making it a fun and engaging branding concept.
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Category : Real Brands, Fictional Ads
Role : Creative Director / Designer
Client : Burger King 2016
Burger King
I reimagined Burger King’s “flame-grilling since 1954” message to resonate with younger consumers, encouraging them to crave flame-grilled burgers. The goal was to create a compelling campaign that would engage them, make the message memorable, and motivate them to give Burger King another chance. I opted for a straightforward and impactful approach.
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Trust
Category : Branding Fictional Organization
Role : Creative Director / Designer
Client : Trust 2018
The designs for Trust reflect the concept of guidance and support, symbolizing the connection between trust and finding one’s path. The logo features a path flowing over the word “Trust,” encircled by a shape reminiscent of universal elements like the sun, moon, and earth. The single-color design simplifies the visual experience, allowing the core message to stand out: providing clarity, guidance, and empowerment for those seeking personal and professional growth.
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Category : Real Brands, Fictional Ads / Awareness
Role : Creative Director / Designer
Client : Fur For Animals 2017
Fur For Animals
I developed a campaign for Fur For Animals that aimed to provide a fresh approach to promoting the organization and raising awareness about the anti-fur movement.
My design sought to ignite conversation around this pressing issue. To emphasize the ongoing relevance of the cause, I adopted a provocative and confrontational tone.
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Category : Real Brands, Fictional Ads / Awareness
Role : Creative Director / Designer
Client : The American Psychological Association
(Opioid Awareness) 2018
The American Psychological Association (Opioid Awareness)
I adopted a sentimental approach for the American Psychological Association's Opioid Awareness campaign, aiming to create a personal connection with the target audience. This strategy includes a simple and memorable catchphrase to enhance engagement. The campaign can be expanded across various channels, including print ads and commercials, to effectively raise awareness about opioid overdose.
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Category : Covers (Fictional client)
Role : Designer
Client : Alphabet Soup 2015
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Alphabet Soup
I designed this Slim-Jim style cover for a soup recipe book organized alphabetically. The animated and playful design aims to engage children and inspire them to cook alongside their parents, making the cooking experience enjoyable and inviting.
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